200 objects each= price of $1.
200 objects along with 200 stories.
“In 2009, a journalist by the name Rob Walker wanted to find out is
Storytelling really the most powerful tool of all?
In order to do this he bought around 200 objects each at an average price of $1.
He then called 200 authors and asked them to be part of this and write stories around these objects.
After few days of work he was ready with 200 objects along with 200 stories.
He then posted all these objects on ebay to sell them online. Would there be any difference? Would there be any change in the perception for those products?
Yes, the products which were bought at $129 and were sold at around $ 8000.
Stories have exceptional power of changing the markets, changing the perception for the brand resulting an emotional and sentimental attachment towards the brand.
We believe that advertising is about telling stories and engaging audience which creates desire for the brand.
Product bought at $129= were sold at around $ 8000.